Marketing mix
The combination of product, price, and place something called distribution, promotion place, process and physical evidence offered by an organisation to potential consumers
Product: is the combination of goods and services that are offered to the target consumers. For example mostly tops, bottoms, shoes and accessories, the products sold on ASOS are designed in the style of celebrities, designer and its own brand therefore perfect for male and female.
Price: It involves lowering your prices to an extent where competition cannot compete and consequently, they go out of business.
Place: represents the location where a product can be purchased. also referred to as distribution channel, this include any physical store as well as stores on the Internet.ASOS main location is the web where customers can view and purchase their products but they are stored in a where house to meet growing demand, asos.com now has 32,500 square metres. Of warehouse space – equivalent in area to nearly five football pitches.
Promotion – consist of marketing communication how the product is communicated to the market, advertising message and media personal selling sales promotion public relations, sponsorship and direct marketing buy vouchers they promote student products
images emails
ASOS.com has a 15% off promotion offer, it works on your current traffic and people will see it only on first visit and only if they leave the site, it’s in the forum of a pop-up. But you can direct link to the pop-up, banners are available inside the Paid on Results Affiliate control area. This 15% offer is for new customers only. There is also a 12% off voucher where the users just have to add the code pat checkout regardless if they are a new customer or not. We are awaiting the banner(s) for this and once we get them make that live also, however you can text link and promote this offer on your site just now if you wish.
The 7 PS also known as extended marketing mix
People-all people who directly or indirectly influence the value of the products or services this includes employees, management and consumers. Asos website is the main persons that has indirect influence value of the products or services this includes employees
Process procedures how customers are handled from first to last point of contact this includes process covers procedures , controls accessibility information flows payments booking and speed during time of delivery .Like any other online shopping site ASOS has set policy this happens at ASOS warehouse where the purpose is to account the effectiveness measures are frequently accurate
Physical evidence the direct experience of a product or services that allows a customer measure whether he/she has received value , this includes the way customers are treated by staff members or the length of time a customer has to wait.
Recent Comments