Mary-nk's blog

the 7ps of a business.

Marketing mix
The combination of product, price, and place something called distribution, promotion place, process and physical evidence offered by an organisation to potential consumers
Product: is the combination of goods and services that are offered to the target consumers. For example mostly tops, bottoms, shoes and accessories, the products sold on ASOS are designed in the style of celebrities, designer and its own brand therefore perfect for male and female.
Price: It involves lowering your prices to an extent where competition cannot compete and consequently, they go out of business.
Place: represents the location where a product can be purchased. also referred to as distribution channel, this include any physical store as well as stores on the Internet.ASOS main location is the web where customers can view and purchase their products but they are stored in  a where house to meet growing demand, asos.com now has 32,500 square metres. Of warehouse space – equivalent in area to nearly five football pitches.

Promotion – consist of marketing communication how the product is communicated to the market, advertising message and media personal selling sales promotion public relations, sponsorship and direct marketing buy vouchers they  promote student products
images emails

ASOS.com has a 15% off promotion offer, it works on your current traffic and people will see it only on first visit and only if they leave the site, it’s in the forum of a pop-up. But you can direct link to the pop-up, banners are available inside the Paid on Results Affiliate control area. This 15% offer is for new customers only. There is also a 12% off voucher where the users just have to add the code pat checkout regardless if they are a new customer or not. We are awaiting the banner(s) for this and once we get them make that live also, however you can text link and promote this offer on your site just now if you wish.

The 7 PS also known as extended marketing mix

People-all people who directly or indirectly influence the value of the products or services this includes employees, management and consumers. Asos website is the main persons that has indirect influence value of the products or services this includes employees

 Process procedures how customers are handled from first to last point of contact this includes  process covers procedures , controls accessibility information flows payments booking and speed during time of delivery .Like any other online shopping  site ASOS has set policy this happens at ASOS warehouse where the purpose is to account the effectiveness measures are frequently accurate

Physical evidence the direct experience of a product or services that allows a customer measure  whether he/she has received  value , this includes the way customers are treated by staff members  or  the length of time a customer  has to wait.

how does ASOS use internet marketing?

The online shopping market was Launched in June 200 ASOS.com is the UK’s leading online retailer fashion store for men and women attracts over 3.3 million shoppers every month and has 1.8 million consumers registered users. It has over 19,400 branded and own label products available and 1000 new lines added each week.
ASOS takes great advantage of the internet and its new development:
marketing strategy used by ASOS

• Products are rotated on the page and catwalks by models to se the products also you could send the image to a friend.
• With each product they display a matching outfit.
• PDF magazine( which contains over 200 pages and images as shown on the pages you could click and purchase them
  videos banners, use internet enlarge the picture links
• Join ASOS on twitter and facebook where you could read comments and live comments about the website. Emails and recommendation. News and special offers via e-mail, post & telephone. You will also be given the opportunity to receive such communications from us and selected third parties when you become a member of ASOS. All ASOS members have the option to opt-out of receiving marketing communications.

what is internet marketing?

internet marketing also known as E-Marketing its another marketing technique for increasing easy revenue using the internet, according to research online spending in the U.k has overtaken television expenditure, online spending grew 4.65 to £1.752bn in the first half of 2009 this is a good in pact in relation to the economic conditions but marketing is still recognises as the value accountability and measurability of online advertising. In other words internet marketing its the latest of 21st century sale growths and makes consumers jobs easy also a growth in competition and helps improve technology and the economy, a positive impact in the business industry.